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| Missoni for Target ad |
Missoni for Target (available September 13) is the largest designer collaboration to date for Target with over 400 pieces, including men's, women's and children's clothing, and home decor. Target is putting quite a lot into the advertising and marketing that even their promotional video will allow viewers to click and buy directly from the video online...AH-Mazing!
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| Karl Lagerfeld for Macys |
Then there is the Karl Lagerfeld collection for Macys "Impulse" department (available August 31), which I'm still drooling over! Karl was the first H&M designer collaboration in 2004 and it was a huge success, however, he was "embarrassed" that H&M "didn't make the clothes in sufficient quantities," which resulted in the collection being sold out in a matter of hours. He felt it defeated his intention of making clothes available to those that couldn't afford to shop at Chanel. Hopefully this means he's made sure Macys will produce more than enough for everyone to get there hands on this capsule collection.
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| Versace for H&M |
In 2008, Donatella Versace said that she respects designers who do these affordable lines but didn't want to do one herself "because I work very hard to put the Versace line in the luxury section. I think to put the Versace line in H&M would confuse the brand." Three years later, and less financially stable, Donatella is eating her own words and doing a Versace for H&M "Iconic Collection." The collection will be more than clothes and for the first time an H&M collaboration will include home decor pieces. It will be released in two parts starting November 17 with men's, women's and home decor, and another prespring collection released on January 19.
I know this would never happen because he's a complete snob about making his collection available to the masses, but I would love to see an H&M collaboration with Tom Ford.
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