LA based retail chain Forever 21 has teamed up with two local designers, Petro Zillia and Rory Beca, in collaborations that are making me wish for sunshine and warmer weather. Let the Spring/Summer wardrobe shopping commence!Although it's terribly sad to hear that the Petro Zillia store on W. Third Street is closing at the end of February, my mood quickly changed with the announcement of Petro Zillia's collaboration with Forever 21. The label, known for it's bright colors and fun, flirty style, will fit in perfectly with an affordable line at Forever 21.
To celebrate the launch, Petro Zillia and Forever 21 are throwing a big bash on Friday, February 11 from 6-9 pm at the Forever 21 store at The Americana at Brand (sister mall to The Grove.) The party is open to all and there will be sweets, treats, and giveaways!
Forever 21's next designer collaboration is with Rory Beca, which will hit store on March 4. The Grove in LA and the Times Square Forever 21 stores and will host a launch party before and on the release date. Again, the party is open to all so don't miss it!
In an interview over email, Rory Edelman, the designer behind Rory Beca, describes her Forever 21 line as, "very feminine and filled with easy-to-wear pieces. At the same time there is a sophistication about it, which I think will appeal to Forever 21's more sophisticated customer."
I've adored Rory Beca's collection every since she debuted her collection a few years back. Edelman's Forever 21 collection is similar to her own label, known for it's laid-back style and vintage feel, but at a lower price point. "I had the fun, easy-going girl, who loves to travel and enjoy herself, in mind when designing the collection," says Edelman.
I asked Edelman if she would like to do another collaboration with similar retails store such as H&M or Topshop and she responded, " I loved the opportunity to expand my customer reach and make my collection available to more people. It has to be the right fit though." Let's hope the right fit comes along again.
Photos of the Petro Zillia and Rory Beca for Forever 21 collections after the jump...
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| Petro Zillia + Forever 21 |
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| Petro Zillia + Forever 21 |
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| Rory Beca + Forever 21 |
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| Rory Beca + Forever 21 |
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