Dreaming in Fashion: Agent Provocateur Opens Their Rodeo Drive Store With A Sexy Party

Agent Provocateur on Rodeo Drive

Thursday night I attended the Agent Provocateur Rodeo Drive store launch party. I have been anticipating the opening for quite some time and was curious if it would be different from the store on Melrose Ave. As I walked in a girl in black lingerie greeted me with a glass of Veuve Clicquot. Almost immediately I fell in love with the Hollywood glamour decor. The new store fits in perfectly on Rodeo Drive with its luxurious, high-end feeling, which differs from the edgier Melrose Ave. store. Agent Provocateur seems to be placing themselves in more prestigious locations with this Rodeo Drive store and the Madison Ave. store in New York, which opened on Sunday night.

Estelle Warren, Debi Mazer, Julie Newmar (the original "Catwoman"), Dominik Garcia-Lorido (Andy Garcia's daughter and known for her role in "City Island"), Sally Kellerman ("MASH"), Agent Provocateur's creative director Sarah Shotton, and owner Garry Hogarth were all in attendance at the launch party sipping glasses of Veuve. Throughout the party, models came out in very revealing lingerie including a few in pasties. I thought to myself, is this a "Eyes Wide Shut" party or a store opening? Nevertheless, I couldn't get over how gorgeous each piece looked on them. First, the models came out in different black lingerie pieces and, next, in cream-colored and crystal embellished lingerie. Most of the pieces were from the Soiree collection, a new luxurious line Agent Provocateur launched this year. At the end of the night all the guests received a gift bag with the new fragrance, L’Agent. It was a great night that seemed to be enjoyed by all who attended.