While meandering through The Grove this Sunday, I noticed a sign for a new Splendid store in between La Piazza Ristorante Italiano and the Apple store. I think it was a Quiksilver surf shop before. It's a pretty hidden spot so I'm not surprised businesses don't do well there, but we'll see how Splendid does. This will definitely create some competition for Michael Stars, another LA-based comfy t-shirt company, which is located around the corner and across from Barney's Co-Op. According to The Grove's website, the store opens this Summer.
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