Agent Provocateur Opens Their Rodeo Drive Store With A Sexy Party

Agent Provocateur on Rodeo Drive

Thursday night I attended the Agent Provocateur Rodeo Drive store launch party. I have been anticipating the opening for quite some time and was curious if it would be different from the store on Melrose Ave. As I walked in a girl in black lingerie greeted me with a glass of Veuve Clicquot. Almost immediately I fell in love with the Hollywood glamour decor. The new store fits in perfectly on Rodeo Drive with its luxurious, high-end feeling, which differs from the edgier Melrose Ave. store. Agent Provocateur seems to be placing themselves in more prestigious locations with this Rodeo Drive store and the Madison Ave. store in New York, which opened on Sunday night.

Estelle Warren, Debi Mazer, Julie Newmar (the original "Catwoman"), Dominik Garcia-Lorido (Andy Garcia's daughter and known for her role in "City Island"), Sally Kellerman ("MASH"), Agent Provocateur's creative director Sarah Shotton, and owner Garry Hogarth were all in attendance at the launch party sipping glasses of Veuve. Throughout the party, models came out in very revealing lingerie including a few in pasties. I thought to myself, is this a "Eyes Wide Shut" party or a store opening? Nevertheless, I couldn't get over how gorgeous each piece looked on them. First, the models came out in different black lingerie pieces and, next, in cream-colored and crystal embellished lingerie. Most of the pieces were from the Soiree collection, a new luxurious line Agent Provocateur launched this year. At the end of the night all the guests received a gift bag with the new fragrance, L’Agent. It was a great night that seemed to be enjoyed by all who attended.

Creative Director Sarah Shotton & Owner Garry Hogarth (left)

Inside Agent Provocateur Store

 More photos after the jump...

Store Openings Around the City

Although it seems that more and more stores are shutting their doors, there are a few exciting LA openings coming up soon.

On Rodeo Drive, the opening of the Tom Ford store has been abuzz since December 2008, when WWD got wind that a space had been leased.  If it opens soon, it seems perfectly timed to the release of Mr. Ford's Spring/Summer 2011 collection.  Since Vogue's sneak peek in their December issue, I can hardly wait to see the whole collection!

Just down the street,  Lanvin recently put up a very cute "Opening Soon" sign in front of their soon-to-be store.  I absolutely love the whimsical graphics on the windows. In early August, WWD reported that the store will be 6,000 square feet and include an underground VIP entrance for celebrity clients. After my euphoria from the Lanvin for H&M debut, I'm even more excited about the new Lanvin store!

A few doors down, Agent Provocateur will open a store in Spring 2011.  Earlier this month, they put out a Craigslist ad that they were hiring for the new store.  And down the street closer to Tom Ford, Badgley Mischka is opening a fancy new two-level flagship store (bridal on second level), which was suppose to open Summer 2010.

On Melrose, Vivienne Westwood will open sometime in the new year, according to their PR person.  I'm really looking forward to that opening since it's their first U.S. store.

In Beverly Hills on Canon, Priscilla of Boston will debut their first SoCal store in December.  For my wedding, I had my girls wear a super cute Melissa Sweet, which is under the Priscilla of Boston label, short babydoll dress. Their wedding dresses are gorgeous as well.

For those interested in interior design, their are two stores opening on Melrose Place and Melrose. Pratesi, luxury home linens, and Siglo Moderno, contemporary designs, are preparing to open their doors very soon.

For Lease signs are still up at the former Anthropologie store in Beverly Hills, the Miss Sixty and Fornarina stores on Melrose, and large retail spaces next to Toast on 3rd Street.  I can't wait to see what pops up at those prime spaces.

More storefront photos after the jump...